Data from holiday home insurance company Schofields Ltd reveals that Wales is the top holiday home location in the UK for 2020/21. The research also highlights:

  • Where the most holiday homes are owned.
  • Where people are looking to visit once we are able to travel within the UK again.
  • The most up and coming holiday home locations.

With stunning mountainscapes of snow-capped peaks, rugged coastlines and a veritable feast of culture and history, Wales tops the list of holiday home locations in the UK in 2020. Getting outdoors and into the fresh air is a priority in 2020 and heading into 2021, it will continue to be important. Wales is perfectly situated for those wanting a weekend away from home no matter where you live in the UK – only 2 hours from London, and just a quick journey from cities like Manchester, Birmingham and Liverpool.

Top UK Holiday Home Locations

The top holiday home locations in the UK based on figures for holiday home insurance contracts renewed and purchased in January 2020 to June 2020 are:

  1. Wales
  2. Cornwall
  3. Scotland
  4. Devon
  5. North Yorkshire

The full figures for the top ten locations are:

Location % of holiday homes in the UK located here
Wales 15.35%
Cornwall 12.82%
Scotland (other) 9.30%
Devon 8.39%
North Yorkshire 8.13%
Norfolk 6.12%
Highlands 5.34%
Cumbria 5.01%
Dorset 3.19%
Northumberland 2.86%

In a previous survey, Schofields found that travellers were most concerned about holiday companies not being financially sound, that their bookings would be lost or cancelled if they went bust. After this, people expressed their concerns for their own personal health. Their new data reveals that even amidst a global pandemic, people still want hope for the future. People are still renewing their insurance contracts on holiday homes and new contracts are rolling in.

Phil Schofield, Head of Inbound Marketing, commented on the top holiday home locations:

“Getting away from home safely once restrictions have been lifted is something that’s on everyone’s minds. Holiday homes and holiday cottages are top of people’s lists due to their privacy and ease. Data suggests that people in the UK take breaks of 2-3 days more frequently than any other length of holiday, so being able to make a short journey with less stress to a holiday cottage or holiday home is really important.

“The top locations for holiday homes in 2020 aren’t a surprise to us. It seems that people are wanting to find destinations that are off the usual beaten track in the UK and won’t be quite so crowded as the hotspots. Hopefully our data will help tourists choose destinations for short breaks in the UK where they can easily find holiday cottage accommodation but will have plenty to see and do.”